Engage & Convert
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Acquisition
Vast Majority of Brands See Partnerships as Central to Growth: Report
High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent. -
Acquisition
L’Oréal Masters the ‘Codes’ to Fend off Digital Disruptors
L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation,
restructuring the marketing department and testing media buying in-house. -
Acquisition
Meiomi Wines Readies First Sports Deal with The PGA Tour
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers. -
Acquisition
What It Really Takes to Earn Millennial Loyalty
What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.
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Facts & Figures
B2B Marketers Need to Improve Website Engagement: Forrester
B2B marketers need to focus less on themselves, and more on creating a
dialogue with website content, according to a new report from Forrester. -
Profiles & Campaigns
Oracle Increases Sales Enablement with Refined Content Creation Process
Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement. -
Acquisition
How to Climb the Marketing Ladder from a Woman Who Knows
Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign
in market under a creative platform that inspires women to own or reject negative labels. -
Acquisition
Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events. -
Acquisition
Barefoot and Mindy Kaling Deliver Laughs to Sell Wine-to-Go
Kaling introduces the wine through a series of short and funny videos showing how
hilariously difficult it would be to take three glasses of wine with her wherever she goes. -
Engagement
Four Tips for Rewiring Customer Experience
To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view.