Data & Analytics
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Data & Analytics
Lead Generation: DIY or Outsource?
To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.
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Data & Analytics
Facebook and Nielsen in Data Collection Partnership
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
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Data & Analytics
B2B LeadsCon and LeadsCon NY: Speaker Previews
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
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Data & Analytics
How Motorola Optimizes Channel Data Management
Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.
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Data & Analytics
Canada’s New Anti-Spam Law—What You Need to Know
While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.
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Data & Analytics
5 Tips To Make B2B Brand Connect with Customers
Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.
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Data & Analytics
The Rubber Band Theory of Better Marketing Behavior
Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?
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Acquisition
5 Ways To Determine if Your Lead Gen Budget Stacks Up
Is your lead gen budget big enough—or competitive enough? The answer may surprise you.
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Acquisition
The Value of Testing in Online Prospecting
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
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Data & Analytics
FTC Calls for Restrictions on Consumer Data Collection
The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.
