Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
Consumer Marketing
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
What Instagram’s Decision to Hide ‘Likes’ Means for Marketers
The Microsoft Tiny House—2019 Gold PRO Award
Getting Private Brands Right
YouTube Unveils Advanced Contextual Targeting Capability
YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.
What Marketers Need To Know About Gaming Consumers
Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
Nielsen Announces Plans to Adapt Measurement Methodology for Cookie-Less Future
Getting Private Brands Right
YouTube Unveils Advanced Contextual Targeting Capability
YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.
Nielsen Announces Plans to Adapt Measurement Methodology for Cookie-Less Future
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Brands on Fire: Shapermint
Dave’s Killer Bread Slays the Direct Mail Marketing Kit Craze
How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.
COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App
Brand X Challenge 2020 Winners: The Next Generation of Experiential Marketing
Getting Private Brands Right
TV Commerce Technology On the Rise During Pandemic
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
