Agencies
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Acquisition
Social Media Marketing: Five Types of Instagram Posts for SMBs
Five types of Instagram posts businesses can use to boost engagement.
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Engagement
Yum! Brands CMO on How Taco Bell Achieved Cultural Relevance Through a New Development Strategy
How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.
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Engagement
Cause Marketing Roundup: Five Brands Making a Difference Through Wellness and Inclusivity
The following brands are walking the walk by partnering with organizations making a difference through wellness- and inclusivity-focused initiatives.
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Data & Analytics
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Engagement
Three Ways Brands Can Produce Authentic Pride Activations
It’s Pride month—and the marketing activations have begun to roll in. But not all brands are hitting the mark.
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Demand Gen
HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’
The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.
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Digital
Apple’s App Tracking Transparency Update and Email Marketing
In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
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Acquisition
Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
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Profiles & Campaigns
Coca-Cola Launches First Marketing Campaign for AHA Sparkling Water
AHA, Coca-Cola’s first brand in a decade, recently rolled out its first 360-degree marketing campaign.
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Engagement
Marketing Lessons Learned From the Hollywood Foreign Press Association Debacle
Following are lessons learned from the HFPA controversy and insights on how brands can course-correct amid crises.
