Agencies
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Data & Analytics
Olay’s #DeCodetheBias Campaign Strives to Combat Biased Al Beauty Algorithms
Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.
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Profiles & Campaigns
Amazon Prime Video & Studios Global CMO Talks Inclusive Storytelling
Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.
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Technology
How eVTOL Company Archer Used Extended Reality to Create a Hybrid Launch Event
Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.
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Digital
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
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Digital
Ally Financial CMO on Gamification, Economic Mobility and Financial Literacy
Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.
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Engage & Convert
Ecommerce Strategies: How to Make Your Brand’s Digital Shelf Stand Out Online
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
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Data & Analytics
Six Ways Marketers Can Prepare for a Cookie-Less Future
Six steps to ensuring that companies can manage–and thrive–as the industry switches from third-party cookies to first-party data.
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Engagement
Tips for Finding a Niche Idea for a Podcast
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
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Loyalty Marketing
Brands on Fire: IKEA
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Data & Analytics
Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
