Agencies
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Engagement
How Grey Goose Has Leveraged its US Open Sponsorship to Connect With Consumers
Grey Goose’s sponsorship program has continued to engage consumers at the US Open over its 17-year run.
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Social
Pinterest Launches New Social Commerce Features Facilitating Shoppable Video
The platform announced it has added several features to make online shopping easier.
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Engagement
What to Expect From the FTC’s Updated Enforcement Guidelines on Influencer Marketing
Throughout the pandemic, we’ve seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.
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Digital
Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
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MarTech
Five Ways to Leverage QR Codes for Touchless Experiences
Examples of brands leveraging QR codes with success.
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MarTech
How to Digitize Customer Service: Five Tips From Forrester
Tips from Forrester on how to digitize customer service.
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Video Marketing
Gap CMO on Connecting With Consumers on an Emotional Level Through Content
How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.
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Demand Gen
Marketers on Fire: Prudential Financial CMO Susan Somersille Johnson
We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.
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Engagement
Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
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Direct Marketing | Print
Eight Ways to Enhance Your Direct Mail Campaign
Additional elements of a mailing campaign to consider that go beyond the typical attributes.
