Agencies
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Acquisition
Chief Marketer Unveils the 2022 CM200
The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.
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Technology
Four Ways Brands Can Leverage Automation Technologies to Boost Ecommerce
Here are four ways that brands investing in ecommerce can leverage new automation technologies to drive conversions.
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Events
Coors Banquet and Lifestyle Brand Brixton Partner on Live Music Event to Benefit Firefighters
How Coors Banquet partnered with lifestyle brand Brixton to host a live music experience with a cause marketing component.
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Technology
Technology Tools Content Marketers Can Leverage in 2022
Insights and technology trends marketers can incorporate into their communication strategies as they plan for 2022.
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Digital
Enhancing ROAS With Ecommerce Marketing: Four Pitfalls to Avoid
How eccomerce marketers can measure return on ad spend and avoid common pitfalls.
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Data & Analytics
Six Ways Marketers Can Approach CPRA Compliance
Six ways to prepare for the impact that CPRA will potentially have upon your business.
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Acquisition
Coupa CMO Chandar Pattabhiram on Taking a B2B Brand Mainstream
A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.
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Engagement
How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
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Acquisition
Marketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American Express
Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand’s Business Class initiative.
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Acquisition
Four Ways to Improve the Customer Experience Through Subscription Programs
How subscription programs can improve the customer experience.
