Agencies
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Agencies
The Changing Role of the Executive Creative Director: Q&A
Matt Rand, Chief Creative Officer, Archer Malmo, talks candidly about the changing role of the ECD, working with Millennials and the technology craze.
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Agencies
Is Your (Marketing) Mental State in Check?
Did you know, the success of a business almost always hinges on the mental state of the leader. Forbes shares 4 productivity killers that we all need to avoid.
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Agencies
12 Evil Characters who Ruin Team Meetings: Slide Show
Get to know these 12 characters who are sabotaging a chief marketing officers time during team meetings.
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Agencies
Mosaic USA Takes Top Honors at 2015 PRO Awards Gala
The 2015 PRO Award Winners have been named and what a group it is!!
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Agencies
B2B Marketers Not Yet Mature Digitally: Report
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
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Acquisition
How to Ask for a Client Referral: 7 Tips
You have a great client and you know that could recommend others, but how best to go about that. Here are seven ways to make sure the connection happens!
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Agencies
“Fem-vertising” Proves Skyrocketing Effectiveness
“Fem-vertising” is making great strides as a new marketing method to put women and girls in a more realistic light.
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Agencies
Is the “Agency of Record” Model Outdated?
Has the “Agency of Record” model been replaced by “project” work? This article gives us some insight from both agency and brand experts.
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Agencies
And the 2015 PRO Awards Finalists are …
Join us on June 16 in NYC to celebrate the 2015 PRO Awards winners. Also on the agenda: PROMONext, our fast-paced educational sessions with top brand speakers.
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Agencies
Does a Company’s Age Really Matter in Branding?
Is a company’s longevity something that should be emphasized in branding?