Agencies

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  Digital

  5 Proven Ways to Improve Website Conversion Rates

  Online traffic, but website conversion rates are what really matter. Here’s five tips for improving your online conversions.

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  MarTech

  Improving the Performance of Recommendation Engines

  Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.

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  Acquisition

  JCPenney CMO on Marketing to Women in the #MeToo Era

  Marci Grebstein, on the job about one year, talks about the new “Style and Value for All”
  campaign and the importance of getting it right when marketing to women today.

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  Acquisition

  Create Compelling + Engaging Content with Influencers

  As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re
  getting the quality product and, ultimately, ROI they expect. Here’s what you need to know.

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  Data & Analytics

  Behavioral Analytics Habits to Keep Leads Flowing

  Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.

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  Acquisition

  LG to Wash Bonnaroo Festival Goers Clothing for Vintage Clothing Swap

  Festival marketing is a hot topic and LG has joined the ranks
  with an expansive, interactive experience at Bonnaroo.

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  Direct Marketing | Print

  ANA Acquires Data & Marketing Association

  The ANA (Association of National Advertisers) has snapped up yet another marketing industry trade association, the Data & Marketing Association.

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  Social

  Amazon Goes Big With Jurassic World Video

  To help promote the summer blockbuster “Jurassic World: Fallen Kingdom,” Amazon used video to show that you can order just about anything on the site, including, perhaps, even things that are extinct.

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  Acquisition

  What Makes Up the Ideal Marketing Team?

  Forbes argues that using job titles breeds one united voice, a lack of
  variety and leads to less diversity of thought.

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  Events

  Q&A: Volvo Ocean Race’s Sponsorship Adventure

  The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers’ dreams. The VOR’s Jordi Neves took us behind the scenes in Newport.