Agencies Archives - Page 136 of 1932

BK Stunt Tackles Unfairness of Pink Tax

Using one of its restaurants as a back drop, Burger King filmed unsuspecting
female customers as they were charged more than men for the same box of fries.

Data & Analytics

When Personalization Backfires— And What to Do About It

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”

Acquisition

Voice-Activated Technology Goes Mainstream: Are You Ready?

Smart speakers are now owned by 43 million people in the U.S.:
That’s a huge audience that needs to be understood by marketers.

Acquisition

Kristin Bell + Kids = Catchy Campaign for Old Navy

The campaign is not only a way for Old Navy to drive store traffic, but it also
taps into its cause platform ONward!

Acquisition

3 Steps to Rewrite Your Organizational Structure and Meet Marketing Goals

Is the structure of your in-house marketing team getting in the way of
your goals? Get some tips for the right approach for your team.

Facts & Figures

Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report

Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.