Agencies
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Engagement
Adobe Chief Brand Officer Talks Experiential Strategy at the 2024 Sundance Film Festival
Heather Freeland, Chief Brand Officer at Adobe, talks program strategy, engagement and advice for fellow brand marketers at Sundance.
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Data & Analytics
2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization
Highlights from the Edelman 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public’s trust in government, business, media and NGOs.
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Data & Analytics
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.
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Demand Gen
How Three Brands are Using OOH to Amplify Gamification Strategies
While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.
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Demand Gen
State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations
State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.
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MarTech
Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias
How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.
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Demand Gen
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.
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Digital
Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.
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Technology
Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms
Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as Meta’s recently released Advantage+.
