Agencies
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Agencies
Choosing the Right Agency to Tell Your Brand Story: 7 Questions to Ask
Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life.
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Acquisition
Hotels.com Calls for Super Bowl Fans to Make Game Day Babies
If it’s up to Hotels.com there will be a baby-making boom
following the rush of the Super Bowl LIII. -
Data & Analytics
AI Opportunities to Solve Digital Marketing Challenges
Five common challenges marketers face today and how AI can help.
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Facts & Figures
Hiring Qualified Marketing Talent is Challenging in 2019: Survey
New research indicates that hiring to fill open
marketing positions might take longer than you think. -
Acquisition
Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com
The multi-format campaign is aimed at Millennial professionals looking for
personal and professional development tips. -
Acquisition
Bacardi to Send 7,000 Employees Out to Bars to Sell its Signature Cocktails
The global campaign “Back to the Bar” will send thousands of
employees out to bars to promote Bacardi spirits. -
Digital
Is Gating B2B Content Still Important in 2019?
Despite the debates in many organizations, gated B2B content
is still critical to a successful digital marketing strategy. -
Acquisition
Gillette’s New Ad—Razor Sharp or Cutting it too Close?
Gillette’s new spot has sparked passionate dialogues. But despite lots of support, some said
the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette. -
Mobile
How to Identify Mobile Ad Fraud
There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating. -
Profiles & Campaigns
New Campaign Puts Shutterstock’s Assets Into Focus
Shutterstock is rolling out its first brand marketing campaign in six years,
to help educate prospects about the depth of its stock image library.
