Agencies
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Acquisition
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
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MarTech
How to Evaluate GenAI Tools: Considerations for Marketers
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
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Acquisition
REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers
Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key takeaways.
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MarTech
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
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Demand Gen
7 Ways to Promote Your Brand’s Awards and Achievements Authentically
Although no one wants to come across as arrogant or braggy, it’s perfectly acceptable to share the news of your awards and accolades. Here are seven ways to do so.
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Technology
Five Things B2B Marketers Can Do to Succeed Without Cookies
Five things B2B marketers can do right now to succeed in a cookieless world.
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Events
Aligning Brands With Key Cultural Moments: Considerations for Marketers
When deciding whether to align your brand with a key cultural moment, whether a forthcoming holiday or a tentpole event, determining the right audience and product fit can make or break consumer response.
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Profiles & Campaigns
Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media
Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.
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Profiles & Campaigns
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations
We spoke to True Relgion CMO Kristen D’Arcy about the brand’s latest accomplishments, from a collab with rapper Saweetie—its first women-fronted campaign—to NFL and NBA activations to a spike in TikTok followers.
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Data & Analytics
A Programmatic Approach to B2B Advertising in 5 Steps
A five-step approach to strategically master programmatic advertising for B2B audiences.
