How Marketers and Communicators Are Using Podcasts as a Messaging Tool

Posted on by Chief Marketer Staff

Podcasts are an increasingly valuable messaging tool for companies looking to reach target audiences, elevate speakers and disseminate brand values. Reporting in CM sister pub PRNEWS look how marketing and communications professionals are tapping the medium to bolster their brands.

“With podcast listeners trending upward year-over-year, it makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience,” writes PRNEWS‘ Nicole Schuman. “If people are interested in learning about topics or eventually buying products from these sources, it’s a fit for PR professionals to approach. It’s now important to place podcast interviews in addition to sources in news stories.”

Christine Baratta, Director of Situation Room Studios & Editorial Content at Global Situation Room says it’s become an important tool for clients.

“It’s an effective messaging tool to reach their target audience and for organizations to connect their mission and values with the public,” Baratta tells PRNEWS. “It’s no longer a vanity exercise, and is used to deal with very specific communication objectives.”

Read more in PRNEWS about promising podcast data, questions to ask when starting a podcast, the value of branded podcasts, and more.


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