webdesign
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B-to-C Events
The Brief: Basketball Bodegas and Dairy Deprogramming Zones
This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones.
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Data-Driven Thinking
Boost ROI And Cut Waste: Mastering Incrementality And Standardization
The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. But it doesn’t have to be this way. Digital media standardization can make practices, formats and metrics consistent across platforms. Aligning […]
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Programming
The Aftermath: Simington Speaks Out, News Nets Turn to Milwaukee
Trump announced Republican Ohio Senator J.D. Vance as his running mate just before the RNC roll call.
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B-to-C Events
Bidet Brand Tushy Invites Consumers to Get ‘Butt-tized’ in its Mock Confessional Booth
There’s no room for bashfulness when you’re a company that sells personal care products, and irreverent bidet brand Tushy proved as much on June 20 with its Coming Clean Confessional activation in New York City. Leaning into the religious undercurrents often associated with cleansing routines, Tushy installed a mock confessional booth that doubled as a […]
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CTV Roundup
BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service
BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+.
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Data-Driven Thinking
If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter
When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all the privacy disclosures and requests for data push consumers to say they’ve had enough? Rather than preparing for a single […]
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B-to-B Events
Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas
Sundance and Utah go way back. Since 1978, the annual January film festival, organized by the nonprofit Sundance Institute, has taken place in snowy Park City, UT, showcasing short films, full features and documentaries. But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the […]
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Branding/Marketing
PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice
This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.
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B-to-C Events
Intel’s Encore AI Exhibit: Four Lessons on Harnessing Immersive Event Spaces
Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York City, to the traveling Van Gogh Exhibition: The Immersive Experience, to Radiant Space in L.A., consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. When it came time to create an additional touchpoint […]
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B-to-B Events
Eight Tips for Tackling AI and the Future of Events from the 2024 B-to-B Dream Team
Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show […]
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