Chief Marketer Staff

• Email

  Stupid Association Watch: DMA Resurrects eMPS

  For reasons known only to the folks at the Direct Marketing Association, the group has included its cockamamie e-mail preference service, or eMPS, in its newly revamped direct mail opt-out service DMAchoice

• Email

  Stupid Legal Watch: The Nuisance in Ohio

  Whenever the mainstream media embarrasses itself and I am ashamed of my profession

• Email

  Judge Denies Spamhaus’ Motion to Dismiss

  The judge presiding over defunct e-mail marketing firm e360 Insight

• Email

  StrongMail Lays Off 25% of Staff

  E-mail insourcing technology provider StrongMail has laid off about 25% of its staff, or between 25 and 30 people, this newsletter has learned

• Layoffs At The Direct Marketing Association

  The Direct Marketing Association laid off nearly two dozen individuals on Monday, including several high-level employees. Outside estimates range from 18 to 21 workers.

• Listline e-Newsletter 10/21

  Crain Communications picked VentureDirect Worldwide to oversee a list with more than 200,000 names from Automotive News

• Agencies

  ING NYC Marathon Sponsor Field Grows, Adds Contests

  The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2

• United Names Dennis Cary CMO; Integrates Loyalty and Marketing

  UAL Corp. the holding company of United Airlines, has named Dennis Cary senior vice president and chief marketing and customer officer

• Agencies

  Stolen Base at World Series Means Free Tacos for All

  Taco Bell is playing up its sponsorship of Major League Baseball with a replay of a promo that will give everyone in the U.S. a free taco if a player in the upcoming World Series steals a base

• MillerCoors Let’s Public Vote for Hispanic Leader

  As part of its Hispanic marketing plan, MillerCoors has unveiled the 14 Hispanic leaders it is honoring this year