* Automotive News
* TechRepublic International Master File
* LEC Billing Charge My Cell Phone
* Mouth & Foot Painting Artists
* House of Louis XV
* Giving Back Contributing Business Executives
* Grant Opportunity Seekers at Home
* How to Best Utilize Compiled Lists
LIST MANAGEMENT CHANGES
Automotive News
Crain Communications picked VentureDirect Worldwide to oversee a list with more than 200,000 names from Automotive News. The file includes subscribers and automotive industry professionals who registered at the magazine’s Web site. Direct Media Inc. used to manage this file.
Selections: Business type, sales volume, vehicle type, number of employees, foreign activities, state/SCF/ZIP
Sample usage: Dow Jones & Co., Business Week, Autostar, Kiplinger Washington Editor’s Inc., Hachette Filipacchi Media, Fortune Magazine, Time Consumer Marketing, Wolfington Group, Yahoo, Northern Tool and Equipment, Kelley Blue Book, University of Chicago, Uline Enterprises, Zerorisk HR Inc. Royal Media Group, Advanstar Communications, Briefings Publishing Group, Collectible Automobile, Source Media, American Institute of Certified Public Accountants, Auto Aficionado Magazine, Central Michigan University, Lorman Education Services
Price: $130/M
Contact: VentureDirect Worldwide, Ester Brown (212-655-5196; [email protected])
TechRepublic International Master File
MeritDirect recently assumed management of this list of more than 275,000 information technology professionals outside of the U.S., who registered at TechRepublic.com. Worldata was the previous list manager.
Selections: Number of employees, gender, home/business address, interest, job title, newsletter, country
Price: $250/M
Contact: MeritDirect, John Ganis (914-368-1024; [email protected])
NEW TO MARKET LISTS
LEC Billing Charge My Cell Phone
List Bargains offers a list of consumers who made online purchases and had charges billed to monthly cell phone statements. About 4 million consumers signed up for this billing feature. Data is available for text messaging offers. Telephone companies are the sources.
Selections: Monthly hotline, recency, age, gender, household income, state/SCF/ZIP
Price: $85/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; [email protected])
Mouth & Foot Painting Artists
Direct Media Inc. now rents a file from Mouth and Foot Painting Artists Inc. Some 400,000 buyers from the last 12 months are named. This organization sells greeting cards, calendars, wrapping paper and other artwork created by artists using only their mouth and feet. The average unit of sale was $15. The source is 90% direct mail. This file was previously only available on an exchange basis.
Selections: State/SCF/ZIP
Price: $85/M
Contact: Direct Media Inc., John Briley (203-532-3770; [email protected])
House of Louis XV
Millard Group Inc. introduced a catalog customer file from the House of Louis XV. A total of 68,798 jewelry buyers are available, including 43,607 from the last 12 months. Women account for 70% of these $250 average orders. No telemarketing is allowed.
Selections: Purchase amount ranges, hotlines, state/SCF/ZIP
Price: $131/M
Contact: Millard Group Inc., Teri McKvian (201-476-2137; [email protected])
Giving Back Contributing Business Executives
The Services Group has assembled a list of 233,279 e-mail addresses targeting donors who work for companies with 10 or fewer employees. Those listed indicated through surveys that they contribute to social and political causes. Additional sources include directories, public records, new business registrations and other e-mail sources.
Selections: Age, income, ethnicity, religion, credit card, gender, postal address, state/SCF/ZIP
Price: $150/M
Contact: The Services Group, Kathy Woods (630-495-5478, ext. 230; [email protected])
Grant Opportunity Seekers at Home
GT List Services released this 55,231-name list of individuals who made inquiries to receive information about applying for grants. Those listed called an 800 number. All are credit cardholders. Telephone numbers are available. Direct mail and telemarketing are the sources.
Selections: Monthly hotline, age, gender, state/SCF/ZIP
Price: $100/M
Contact: GT List Services, Oney Currithers (845-918-1012; [email protected])
LIST TALK
How to Best Utilize Compiled Lists
By Sandy Ostrander
Many an experienced direct marketer would say a response list of buyers or subscribers to a specific offer will outperform a compiled list any day of the week. However, it is imperative to not become short-sighted and completely disregard using compiled lists. They can serve an important purpose for almost all marketers. For more, click here (directmag.com/lists/1020-utilize-compiled-lists).
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