As part of its Hispanic marketing plan, MillerCoors has unveiled the 14 Hispanic leaders it is honoring this year.
Print ads have begun running in local and national Latino publications and will continue through 2009.
“They serve as an inspiration and an example of what one person’s dedication can accomplish,” Joedis Avila, multicultural relations manager for MillerCoors, said in a statement.
The public will be selecting one of the 14 leaders to be named Líder of the Year via online voting from Nov. 1 – 11. The winner will receive a $25,000 grant for a community leadership project with MillerCoors and its sponsoring non-profit organization.
The Líderes program goes beyond just publicizing MillerCoors support of it 14 chosen leaders. It provides scholarships, training, sponsorships and economic development to aid in the development of U.S. Latino communities, and others.
The 2008 Líderes include:
Jessica Aerni, The Latina Chamber, Denver, CO.
Esther Aguilera, Congressional Hispanic Caucus Institute, Washington, D.C.
Dino T. Barajas, Los Angeles Regional Food Bank, Los Angeles, CA.
Lupe Barrera, National Latino Peace Officers Association, Los Angeles, CA.
Juana Bordas, Mestiza Leadership Institute, Denver, CO.
Victor Capellan, Dominican American National Round Table, Brooklyn, NY.
Roberto and Betty Cordova, League of United Latin American Citizens, Greeley, CO.
Guarione Diaz, Cuban American National Council, Miami, FL.
Antonio R. Flores, Ph.D., Hispanic Association of Colleges and Universities, San Antonio, TX.
Octavio A. Hinojosa Mier, Congressional Hispanic Leadership Institute, Washington, D.C.
Madelyn Lugo, National Puerto Rican Day Parade, New York, NY.
Melissa Quesada, National Puerto Rican Day Parade, New York, NY.
Florencia Velasco Fortner, Dallas Concilio, Dallas, TX.
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