Chief Marketer Staff

• I Was An Undercover Telemarketer

  Our reporter works at a call center for a week. It wasn’t fun.

• Agencies

  Private-Firm Mailbox Access Poses Dangers: Rand Study

  Allowing private courier services to deliver items into mailboxes could hamper efforts by the U.S. Postal Service to safeguard the nation

• Mobile

  Veridigm Acquires Mobile Media Unlimited

  Veridigm Inc., a British investment company, has signed a memorandum of understanding to acquire Mobile Media Unlimited Inc.

• Agencies

  IWCO Shutters NC Plant, Axing 380 Positions

  IWCO Direct, a printer and direct mail services company, has closed its facility in Elm City, NC, laying off 380 employees.

• Deluxe Income Falls

   

• Agencies

  Deluxe Income Falls

  Deluxe Corp. posted net income of $13.8 million for the third quarter, a decrease from $32.2 million in the prior year.

• Agencies

  Dear Doctor: A Direct Mail Letter About ‘Unfortunate Girls’

  Like any advertising, vintage direct mail pieces shed light on American social mores. And so it is with this letter to doctors from the Irene How Sanitarium, circa maybe 1900.

• Agencies

  Meet the Broker: Bridgette Timmins

  Meet the Broker features Bridgette Timmins, a young list professional with clients such as continuity club marketer North American Affinity Group. She has reasons to be concerned about some list managers

• Listline e-Newsletter 10/23

  MetaResponse Group Inc. has been appointed to manage the Title Research Report Master File for October Research Corp

• Agencies

  Ryan Adams Album Gets Preview on iLike

  A new album from Ryan Adams & the Cardinals is getting airplay online through the iLike social music site one week ahead of its release date