Chief Marketer Staff
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Digital
The 8 Basic Elements of Local Search
Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.
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Digital
6 Steps to Research Content Marketing Keywords
Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.
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Social
4 Fresh Trends in B2B Social Media Campaigns
Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.
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Social
Pinterest Pins Long Outlive Posts on Twitter or Facebook
A pin on Pinterest has a useful life that’s thousands of times longer than that of a tweet or Facebook post. A new study from Picora helps explain.
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5 Lead Generation Case Studies that Buck Best Practices
Not all conversion optimization best practices lead to positive outcomes. Here are five lead-generation case studies that buck conversion best practices.
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Social
The 7 Popular Types of Social Media Fans: Infographic
ReachLocal researched the most popular types of social media fans then created this informative infographic.
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Mobile
Marriott’s New Advertising and Branding Campaign Aims Younger
Aiming to attract younger travelers, Marriott International is introducing a new advertising and branding campaign, Travel Brilliantly, for Marriott Hotels and Resorts, its largest brand.
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Direct Marketing | Print
Chief Marketer Listline June 24
Lists features this week include LimitlessSingles.com and card buyers from Barton Clay.