Jason Falls (Social Media Explorer)
Out of touch when it comes to social media? It’s not because marketers don’t understand what social media is about—it’s because they don’t understand why the audience is there. Marketers who try to rank well in search or create successful search ads understand that the searcher is actively looking for a solution to a problem not necessarily to make a purchase. Truly social brands need to nurture relationships with current customers and prospects, regardless of when a conversion may occur. Here’s what you need to know.
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