Chief Marketer Staff, Author at Chief Marketer

News Brief

GAP INC.: said Mark Breitbard is returning to the company as chief merchandising and creative officer. In that role, Breitbard, 40, will lead design and merchandising functions for Old Navy and guide product strategy for the brand.

Agencies

Meet the Broker: Betsy Resnick, Lighthouse List Co.

This week, Meet the Broker features Betsy Resnick, a newcomer to data brokerage. She’s looking to leverage her expertise in the mortgage industry to help marketers targeting financially stressed consumers. Resnick is no stranger to economic booms and busts

Listline e-Newsletter 1/29

More than 2.9 million names have been assembled from more than 80 sources. Consumers ranked in the top 10% for discretionary income are
identified.

Kleenex Pushes Tissues with “Feelspace” Mall Tour

Kimberly-Clark’s Kleenex is hitting the road with a 10-city mall tour to build awareness around its latest product, Kleenex Facial Tissue with Lotion.

Recording Academy Reveals Grammys Sponsors

The Recording Academy unveiled an extensive list of sponsors with diverse activations for the upcoming 51st Grammy Awards, including CBS Interactive, which is again giving music fans a shot at a Grammys cameo appearance.

Church’s Chicken Targets Younger Set with Video Game Campaign

Church’s Chicken reaching out to younger consumers with a marketing campaign promoting a new Namco Bandai Game video game “Afro Samurai.”

Mktg Elevates Charlie Horsey to COO

Mktg, an integrated marketing communications company, has named Charlie Horsey chief operating officer. He will also continue to work as division president of mktg services, which is comprised of the firm’s core competencies in experiential marketing, digital marketing and creative services.

Agencies