Mktg, an integrated marketing communications company, has named Charlie Horsey chief operating officer. He will also continue to work as division president of mktg services, which is comprised of the firm’s core competencies in experiential marketing, digital marketing and creative services.
Horsey will be responsible for the day-to-day operations including, planning and reporting, policies, objectives and initiatives. All office heads and most service function leads will be under his direction.
He has developed award-winning programs for clients including ABC, Apple, AT&T, CBS, Coca-Cola, Levi Strauss & Co., Nabisco, NBA, NFL, Newsweek magazine, Nike, Reebok, Rolling Stone Magazine, Schering Plough Health Care Products, Unilever and YouTube.