Chief Marketer Staff

• Digital

  A Method to Improve March Madness

  Today’s economy means many brands are looking to leave the big-dollar March Madness broadcast buys in the past, in favor of more accountable media

• Moosylvania and Hawkey Join Forces

  Moosylvania and Hawkeye have formed an alliance to expand their service offerings.

• Agencies

  Lane Bryant Launches 3 Million Circ Catalog

  Lane Bryant has launched a new retail catalog, which has been mailed to 3 million existing customers,

• Chilcutt Picks Up Names and Addresses Lists, Employees

  Chilcutt Direct Marketing has assumed management duties for the Affinity Media family of lists, as well as the August Home files. Both of these groups of lists had been managed by Names and Addresses Inc., which closed a little more than a week ago.

• Christopher M. Quinn To Head DMA Nonprofit Foundation

  Christopher M. Quinn has joined the Direct Marketing Association

• Agency Mercury Names Cutler Chief Strategy Officer

  Mercury, a multichannel marketing agency, has picked Andy Cutler to serve as its chief strategy officer

• Two Views of the State of the List Industry

  Direct marketing budgets are being drastically cut. And that means traditional list marketing has to change

• Agencies

  Mail Stream March 9

  A catalog from Tween Brands Justice and Limited Too, both of which target girls aged seven through 14, combines the two apparel collections. A charter offer from Food Networks magazine teases the editorial and offers ten issues for $10, and the 2009 Annual Appeal from Boys Town features a variety of gifts.

• Listline e-Newsletter 3/09

  Christian magazine publisher The Upper Room has chosen Statlistics to manage eight lists. The previous manager was the Bush Co.

• Agencies

  Bluefly’s Strong Year Capped By Weak Quarter

  Bluefly Inc., an online retailer of designer brands, generated $95.8 million in sales during 2008, up from $91.5 million a year earlier. More, with The Bean-Counter’s Take, follows.