LIST MANAGEMENT CHANGES
–The Upper Room
Christian magazine publisher The Upper Room has chosen Statlistics to manage eight lists. The previous manager was the Bush Co.
Those files, each priced at $95 per thousand, include Alive Now Magazine, with 10,373 subscribers; Upper Room Magazine, with 343,956 subscribers; Upper Room Large Print Magazine, with 177,644 subscribers; Weaving Journal, with 17,752 subscribers; Pockets Magazine, with 82,473 subscribers; Upper Room Book Buyers, with 27,361 purchasers; and El Aposento Alto Spanish language magazine, with 8,859 subscribers.
Also included is Muscle and Fitness Hers, with 232,055 direct-to-publisher-sourced subscribers at $105 per thousand.
Statlistics said it hopes to release an Upper Room master file by mid-March.
For more information, contact: Statlistics, Kayle Plotkin (203-778-8700; [email protected])
NEW TO MARKET LISTS
–Complex Media Network Master File
This file of 733,386 opt-in subscribers to complex.com, Complex magazine’s Web site, has just hit the market. Subscribers are said to spend more than $12.4 billion a year on clothing.
Selections: Birth date, gender, state/SCF/ZIP
Price: $110/M
Contact: MeritDirect, Tammy Cedeno (914-368-1000; [email protected])
NEW SELECTS
–The Mayo Clinic
The Mayo Clinic’s 179,774 last-24-month name book buyer file now offers selections by category including lifestyle, wellness and disease.
Selections: Hotlines, gender, multiple buyers, state/SCF/ZIP
Price: $97/M
Contact: RMI Direct Marketing Inc., C. Waters (203-825-4633; [email protected])
UPDATED LISTS
–Spoke.com IT Professionals
More than 1.8 million computer engineers, programmers, software specialists and other information technology professionals are named here.
Selections: Gender, recency, SIC code, job title/function, state/SCF/ZIP
Price: $105/M
Contact: Worldata, (561-393-8200; [email protected])
–Civil War Preservation Trust
In the past 24 months, 22,453 individuals sourced from various direct response media were members of this nonprofit organization, which seeks to preserve battlefields.
Selections: Hotlines, age, gender, income, marital status, direct mail-sold, education level, state/SCF/ZIP
Price: $95/M
Contact: American List Counsel, Risa Curtis (609-580-2756; [email protected])
SPECIALS
–SPECIALS
Until March 31, test rental charges for Infinite Media’s nearly 1.5-million-name new business master file are bring reduced to $100 per thousand from $125 per thousand. Contact Jeffrey Hudes (914-949-1544 ext. 125; [email protected])
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