Chilcutt Direct Marketing has assumed management duties for the Affinity Media family of lists, as well as the August Home files. Both of these groups of lists had been managed by Names and Addresses Inc., which closed a little more than a week ago.
Additionally, Chilcutt has hired three senior-level executives who formerly worked at Names and Addresses. Jeff Dunn, Lisa Tricoli and Mary Leonard have joined Chilcutt.
Affinity Media’s lists include: ATV Masterfile; Affinity Media’s Canadian Masterfile; Affinity Media’s Outdoor Enthusiasts Masterfile; American Rider; Bass and Walleye Boats Magazine; Boating Industry Magazine; Camping Life Magazine; Motorhome Magazine; Powersports Business; Powerboat Magazine; Rider; RV Business Magazine; Snow Goer Magazine; Trailer Boats Magazine; Trailer Life Magazine; WaterCraft World; and Women of Affinity Media’s Outdoor Masterfile. In aggregate, the lists amount to 790,000 names, according to Chilcutt Direct Marketing president Matt Chilcutt.
August Home files include: Cuisine at Home; Workbench; Garden Gate; ShopNotes; Woodsmith; PlansNow; Woodsmith Masterfile; and Woodsmithshop. The total count for all files is 1.4 million names, Chilcutt said.
As previously announced, Chilcutt recently won management duties for the North American Affinity Clubs group of lists, which had also been managed by Names and Addresses. According to Matt Chilcutt, the company is in negotiations to manage other lists that had been under Names and Addresses, and may hire other former Names and Addresses employees, but the arrangements are not yet final.
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