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Chief Marketer Staff

  • Email

    Ouch! Best ALT Tag Ever

    We all have bad days.

    But one graphic artist for a co-op advertising firm apparently had a really bad day and it showed up in an ALT tag in one of his or her company mailings

  • Email

    Stupid Marketer Watch: Wow. How Cool … And How Illegal

    And the latest example of e-mail marketing stupidity comes from 1800PetMeds.

    I visited 1800PetMeds.com a few months back to inquire about heartworm, flea and tick medication for our two new Labradoodles, Willy and Woody

  • Email

    Stupid Political Watch: Republicans Spamming Part II

    Every time I write a piece on political e-mail and publish it here, I brace myself for the inevitable backlash from people who think they

  • Agencies

    Mail Stream April 7

    The Source For Everything Jewish has mailed its 2009/5769 Passover catalog. The spring book from Gooseberry Patch, a home goods retailer, features breakfast and brunch recipes. And a recent subscription mailing from Political Science Quarterly offers a book premium upon payment.

  • Listline e-Newsletter 4/07

    Macromark is now managing this file naming 105,078 individuals who’ve paid $50 for a money-making system. DAJ Direct was the former manager

  • Agencies

    How Sears is Coping with the Recession: Q&A

    Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”

  • Three Olives Vodka Hoping for Some UGC Surprises

    As they say in the movie “Office Space,” Three Olives, the British flavored vodka brand, wants customers to show their O-faces

  • Agencies

    Sunny Delight Tours Sample New Smoothies

    Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

  • Barbie Arrives in Kentucky Derby Fashion

    The Kentucky Derby Barbie Doll has made an appearance at retail stores, decked out in a floral sundress, faux pearl necklace and spring sandals. Her outfit is topped with a stylish, oversized white hat blossoming with flower accents

  • News Briefs

    CAMPBELL SOUP CO.: has entered into an agreement to acquire artisan bread maker Ecce Panis, Inc., headquartered in East Brunswick, NJ