Chief Marketer Staff
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Captain Morgan Opens Restaurant at Wrigley Field
In a deal with the Chicago Cubs, a year-round restaurant at Wrigley Field in Chicago will open under the name Captain Morgan Club
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Agencies
Cinnabon Promo Says “Tax Day Bites”
Cinnabon is hoping to poke a little fun at the stress tax day can cause Americans with a promotion called “Tax Day Bites”
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News Briefs
NIKE: Nike, along with Brickfish, the social media marketing solution, and Youth Noise
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Quebecor Anticipates Emergence from Bankruptcy
Quebecor World Inc. has reached agreement regarding on the key terms that will enable it to emerge from creditor protection.
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Agencies
Jos. A Bank Has Good Year, No Thanks To DM
While Jos. A. Bank had a strong year, little of its growth was attributable to its direct marketing activities. More, along with The Analyst’s Take, follows.
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Jeff Lundal Joins Experian Marketing Services As VP Of Sales
Jeff Lundal has joined Experian Marketing Services as its new vice president of sales.
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Agencies
Boston Proper Relaunches Web Site
Boston Proper, a multi-channel specialty retailer of women
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Listline e-Newsletter 1/05
SMD Media Services Inc. now manages this file naming over 1.5 million individuals sourced from direct mail, inserts, the Internet
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Agencies
Hyatt Promotion Offers 365 Free Nights
To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality
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Agencies
EBay Tests Rewards Program; Restrictions Could be Discouraging
EBay is continuing to experiment with a shopping rewards program and has invited a select group of members to test drive the inner workings