In a deal with the Chicago Cubs, a year-round restaurant at Wrigley Field in Chicago will open under the name Captain Morgan Club.
The club, operated by Harry Caray’s Restaurant Group, will begin to seat customers on April 13, opening day at the park. During the warm summer months, the 20-foot high pavilion, which can seat 500, will have open walls, converted to a heated enclosed space in the winter. Thirty flat screen TVs will ensure that diners don’t miss a pitch. The restaurant is adjacent to the Harry Caray statue.
“To have two of the most recognizable brand icons in the country—Wrigley Field and Captain Morgan—come together for the first time is truly a breakthrough partnership. Not just for either of the brands, but more importantly, for the fans,” said Diana Stephens, marketing manager for Diageo, the supplier of Captain Morgan.
Also included in the multiyear deal is the renaming of the park’s upper deck patio from Bank of America to the Smirnoff Patio, according to news reports.
Pepsi and Gatorade recently signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field. That deal included the branding by Pepsi of the 1,284-seat area in right field that extends over the playing field as the “Pepsi Porch.”
Network
