LIST MANAGEMENT CHANGES
–Tea Totaling Mail Order Buyer Moms with Toddlers
SMD Media Services Inc. now manages this file naming over 1.5 million individuals sourced from direct mail, inserts, the Internet, retail and other vehicles. Concepts for Children was the previous manager.
Selections: Age range, dwelling type, gender, homeowner, household income
Nielsen county, state/SCF/ZIP
Price: $85/M
Contact: SMD Media Services Inc., Laurie DeLuca (845-279-6536; [email protected])
–TrimDay Diet Buyers
Impulse Media has taken over management of this list of 5,000 last-30-day online buyers, 80% of whom are women. Infinite Media had the account beforehand.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Ed Bocknik (203-207-0227 ext. 105; [email protected])
INSERT MEDIA
–Frank Cawood Health and Consumer Book Buyers PIP
This health-related publisher is offering 100,000 opportunities every six weeks for inserts, which will be collated into a six-by-nine-inch envelope. Six slots per drop are available.
Price: $49/M
Contact: List Process Direct, Susan L. Fritz, List Process Direct (212-517-8550 ext. 17; [email protected])
UPDATED LISTS
–Society of Naval Architects and Marine Engineers
This file names 4,242 direct mail generated professional tech association members, 75% of whom are considered purchase influencers.
Selections: State/SCF/ZIP
Price: $125/M
Contact: MGILists, Santo Scrimenti (703-706-0390; [email protected])
–Wine and Cheese Fanatics from Listopedia Consortium
Nearly 1.2 million individuals have used their computers to inquire about offers in these areas.
Selections: Age, gender, homeowner, lifestyle, marital status, monthly hotline, presence of children, wine and cheese, state/SCF/ZIP
Price: $125/M
Contact: Marketing Advisory Group Inc., Fran Cohen (631-264-3802; [email protected])
IN THE NEWS
–MetaResponse Launches Mobile Davison
MetaResponse Group is launching a mobile
marketing division, MobileMailbox (www.mobilemailbox.com).
The unit offers a suite of services enabling consumer marketers to use SMS text messaging for installed-base marketing activities as well as new customer acquisition programs.