Cinnabon is hoping to poke a little fun at the stress tax day can cause Americans with a promotion called “Tax Day Bites.”
On April 15, customers visiting Cinnabon bakeries in malls across the country will be served up an order of free Classic Bites from 5 pm to 8 pm.
The giveaway is part of the company’s new “Life Needs Frosting,” positioning, which includes redesigning bakeries, developing new products and showcasing the brand’s specialty beverages, among other initiatives.
A supporting contest to can be entered though April 15. It offers people the chance to win a $100 gift card after explaining in 50 words or less how Cinnabon made a bad day more delightful.
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