Chief Marketer Staff

• Listline e-Newsletter 4/16

  Macromark has taken over management of this file which names 63,350 direct mail-sold buyers and inquirers about financial books

• Agencies

  Coca-Cola Co. Sponsors Commission on Shopper Marketing

  As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term

• Online Consumer Product Reviews Have Big Influence

  What customers are saying online about products and services can make or break sales

• Agencies

  After February Uptick, March Retail Sales Slip

  After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down

• News Briefs

  THE OREO DOUBLE STUF RACING LEAGUE: is about to hold its first competition to take place on a custom-made DSRL/AstroTurf field

• Chick-fil-A Names BrightWave for Its E-mail Work

  Quick-service chicken chain Chick-fil-A has placed digital agency BrightWave Marketing in charge of its e-mail marketing campaigns

• Email

  Lyris Hires E-Mail Veteran, Augments Sales Staff

  Lyris, Inc. has hired David Fowler to serve as director of email strategy, deliverability and privacy compliance in support of Lyris

• Cindy Marshall Joins Pace Communications

  Cindy Marshall has joined the Pace Communications as president of the E-Commerce division.

• Agencies

  Quebecor To Be Delisted From Toronto Exchange

  Quebecor World Inc. will be delisted from the Toronto Stock Exchange. The delisting will be effective at the end of the trading day on April 17.

• Food Delivery Marketer Home Bistro Suspends DM Operations

  Home Bistro, a company that sells gourmet prepared food through its catalog and the Internet, has suspended its operations. In late March, the company filed for Chapter 11 bankruptcy reorganization protection.