LIST MANAGEMENT CHANGES
–Windsor Books Traders and Investors
Macromark has taken over management of this file which names 63,350 direct mail-sold buyers and inquirers about financial books. Worldata was the previous manager.
Selections: State/SCF/ZIP
Price: $150/M
Contact: Macromark Inc., Cathy Gilmore (845-230-6300 ext. 305; [email protected])

NEW TO MARKET LISTS
–Meredith Publishing Horse Owners
This files names 146,001 subscribers to at least one of Meredith’s 23 magazines.
Selections: Cat owners, collectibles, computer user, contributor, cooking, crafts, credit card present, decorating, demographics, do-it-yourself, dog owners, finance, gardening, gender, golf, mail order buyers, seniors, sweepstakes, travel state/SCF/ZIP
Price: $85/M
Contact: Midwest Direct Marketing Inc., Scott Robbins (913-686-2220: [email protected])

–Jack Stack Barbecue
During the past 12 months, 18,359 individuals sourced from direct mail and the Internet paid an average of $140 for home-cooked meals.
Selections: State/SCF/ZIP
Price: $110/M
Contact: RMI Direct Marketing Inc., Thea Mathis (203-825-4633; [email protected])

UPDATED LISTS
–American Counseling Association
Named here are 52,371professional organization members derived from direct mail.
Selections: Education, gender, position, specialty, work setting, state/SCF/ZIP
Price: $140/M
Contact: MGILists, Candy Brecht (703-706-0383; [email protected])

–Lawyers E-Mail Master File
Reach 298,793 professionals who’ve consented to receive marketing materials online and are known to purchase goods for their law firms.
Selections: Age, company size, credit card buyers, dwelling type, ethnicity, gender, homeowner, income, mail order buyers, marital status, monthly hotline, phone number, presence of children, state/SCF/ZIP
Price: $150/M
Contact: Take 5 Solutions, Alex Radetich (561-819-5555; [email protected])

IN THE NEWS
–In the News
Options Media, Boca Raton, FL has relaunched its two Web sites (www.1touchmarketing.com) and www.optionsmedia.com) as the first phase of a rebranding campaign to consolidate all its operations under the Options Media name.

* IWON.com Master File
* Dance Magazine
* Habitat Avid Golfers Tee Time
* Little Miracles Prenatal E-mail
* Keepsake Quilting Blow-in
* People in the News
* TravelSmith
* SkyNews

LISTS UNDER NEW MANAGEMENT

IWON.com Master File
Worldata has been appointed to manage the IWON.com master file for the IAC Ad Solutions division of IAC/InterActiveCorp. This Web site targets individuals interested in online gaming. Postal records are available for more than 14.6 million individuals. Web site registration is the source. The prior list manager was Lake Group Media Inc.
Selections: Gender, age, income, lifestyle
Sample usage: AARP, America Online, Spiral Solutions, AT&T
Price: $90/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])

Dance Magazine
MaFadden Performing Arts Media has chosen Statlistics to manage a list of 33,867 subscribers to Dance Magazine. This title reaches dance professionals, teachers, students and other dance enthusiasts. Direct mail is the source. VentureDirect Worldwide was previous list manager.
Selections: Gender, hotline, paid, direct to publisher, state/SCF/ZIP
Sample usage: American Ballet Theater, Bedazzled Beauty, Chautauqua Institute, Feldenkrais Resources, Foreign Candy Co., Just for Kix, Mann Center, MOMA, Orange County PAC, People to People, School of American Ballet, Summer Stages Dance at Concord Academy, The Feldenfrais Method, Zephyr Headwear
Price: $100/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; [email protected])

NEW LISTS

Habitat Avid Golfers Tee Time
Almost 1 million names have been assembled for this list of golfers. Postal and telemarketing records are available. Sources for this file include surveys, Web site co-registration, telemarketing and direct mail.
Selections: Age, household income, marital status, cell phone users, direct mail, entertainment, ethnic surnames, presence of children, residential status/home value, sports, travel, quarterly hotline, gender, lifestyle, mail order buyers, state/SCF/ZIP
Price: $95/M (postal file); $125/M (telemarketing file)
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])

Little Miracles Prenatal E-mail
Expectant mothers who signed up for pregnancy and parenting newsletters are named. E-mail addresses are available for 300,000 women who filled out lifestyle questionnaires. No telemarketing is allowed.
Selections: First time/experienced mothers, age, household income, ethnicity, state/SCF/ZIP
Price: $200/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])

NEW INSERT MEDIA

Keepsake Quilting Blow-in
New Track LLC the new owner of the Keepsake Quilting catalog has started a blow-in program. One insert can be accepted in each of more than 4.4 million catalogs mailed annually. The maximum size for inserts is 3-1/2 by 5 inches, weighing no more than a quarter ounce.
Price: $35/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8959 or [email protected])

People in the News
Jeff Savastano has been appointed sales executive in the online marketing services division at Millard Group Inc. Savastano was formerly with the company