Chief Marketer Staff

• Agencies

  Nestlé and KaBoom Sweepstakes Offers Playgrounds

  The makers of Nestlé Crunch have partnered with KaBoom, the national non-profit organization that builds community playgrounds, in a new sweepstakes

• Euro RSCG San Francisco Wins Digital AOR for Method Products

  Method Products, Inc., the maker of premium healthy home and personal care products, has named Euro RSCG San Francisco its digital marketing agency of record

• Is This the Right Time to Expand Internationally?

  Some marketers are using the tough economic times to re-think their business plans, develop new products, and prepare to enter new markets around the planet. Here are ideas to help your firm grow globally during the recession

• Social

  To Tweet or Not to Tweet? How Twitter Can Further Your Brand

  Here’s a few recent anecdotes to help demonstrate how companies need to think about Twitter and its impact on their brands

• News Briefs

  FRITO-LAY: said that in 2010 it will introduce the first fully compostable snack chip bag made from plant-based materials for SunChips, the company’s popular line of multigrain snacks

• Mat Zucker Rejoins OgilvyOne New York In Creative Position

  OgilvyOne New York has hired Mat Zucker to serve as executive creative director.

• Acxiom, Privacy Vaults Launch Online Child Registry

  Acxiom Corp. and Privacy Vaults Online Inc. (Privo) have joined to launch the Protect My Child Registry.

• Agencies

  Oracle To Acquire Hardware Maker Sun Microsystems

  Oracle Corp. will acquire Sun Microsystems Inc. for $9.50 per share in cash. The deal values Sun at roughly $7.4 billion, or $5.6 billion when Sun

• Listline e-Newsletter 4/20

  This file names more than 1.1 million individuals who visited CBS Interactive gaming and commercial Web sites.

• Pace To Host Marketing Technology Summit

  Pace University will convene its