Acxiom Corp. and Privacy Vaults Online Inc. (Privo) have joined to launch the Protect My Child Registry.
According to a statement, the program combines data and technology assets from both companies to make it easier for parents to c ontrol the online collection and use of children’s personal information.
The registry creates a “do not contact” profile for each registered child and acts as the intermediary between families and commercial web sites that limit access to their site and content by users’ age. Families can associate children’s age with personal identifiers, including physical addresses, email addresses and cell phone numbers. Member Web sites will then be able to limit children’s access to their online properties, mobile content or Internet-based marketing.
“By partnering with Privo, we can offer a secure, scalable and cost-sensitive solution that will enable parents to control personally identifiable information associated with a minor chil,” said Tim Christin, Acxiom senior VP, in a statement.
“With the average age of frequent Internet users continuing to fall, we have a social responsibility to help drive improved online protection,” said Denise Tayloe, president and CEO of Privo. “Our partnership with Acxiom allows us to provide parents and children a safe, reliable solution for protecting personal information of underage Internet users.”
Acxiom and Privo are planning strategic partnerships with industry-leading social networks and marketing associations that may directly contact children.
The registry will be available in the 50 U.S. states, U.S. territories and Canada. It requires opt-in by all users and will include educational content for both parents and children.
The registry is anticipated to be available in the third quarter of 2009.
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