Chief Marketer Staff

• Live From MeritDirect Co-op: B-to-B Catalogs Mailing More to House Files, Prospecting Less

  Business-to-business catalogers are mailing more to their house files and prospecting much less this year than they did last year, according to a study by William A. Ruppert, president of ResponseB2B.

• Worldata Wins Ziff Davis Controlled-Circ Files

  Ziff Davis has consolidated its list management, assigning its controlled circulation magazine files to Worldata/WebConnect, effective Aug. 15. Worldata, based in Boca Raton, FL, already managed Ziff Davis paid-circulation lists.

• DIRECT Listline

  Martha Stewart Living Seniors Enhanced Millard Group Inc. has introduced this 553,040-name database enhanced with information about its senior citizen

• China to Debut Hybrid Mail-E-Mail Service

  China Post, the country’s official postal service, will introduce a new service enabling people to write mail on their computers, send it to the post office over the Internet–in a similar manner as e-mail–then have it delivered anywhere in China by a human mail carrier, according to wire service reports.

• Live From the MeritDirect Co-Op: Queensboro’s E-Prospecting Paying Off

  (Catalog Age) Some marketers have had difficulty making e-mail prospecting work, but Queensboro Shirt Co. isn

• Spiegel Reports Monthly Losses

  The Spiegel Group reported sales of $196.6 million for the five weeks ended June 29, a 20% decrease from sales of $246.3 million for the same period last

• Catalogs Pace Jos. A. Bank Sales

  Jos. A. Bank Clothiers Inc. reported sales for the month ended July 6, increased 7.9% to $20.3 million from $18.9 million last year.

• Live From MeritDirect Co-Op: Queensboro’s E-Prospecting Paying Off

  (Catalog Age) Some marketers have had difficulty making e-mail prospecting work, but Queensboro Shirt Co. isn

• Live From MeritDirect Co-op: Use Web With Phone for More Sales

  Direct marketers who use their Web sites in concert with their telemarketing efforts make more money, said Neil Sexton, founder of Sexton’s Market in Trinidad, CO.

• DNC List Bill Advances in MA Legislature

  Massachusetts is on the way toward joining 30 other states with a telemarketing do-not-call list.