Author

Chief Marketer Staff

  • Publishers Clearing House Receives $29 Million in Financing

    Publishers Clearing House has received $29 million in financing from CIT Business Credit, an asset-based lender. The arrangement includes a $20 million

  • Pittman Leaves AOL Time Warner, is Succeeded by Time Warner Execs

    AOL Time Warner’s Bob Pittman resigned Thursday from his position as chief operating officer. Pittman also stepped down as a director of AOL Time Warner and will leave the company after a transition period. Pittman had been with AOL before its merger with Time Warner in January 2001.

  • Bill to Make Net Tax Moratorium Permanent Advances

    A key subcommittee of the House Judiciary Committee — over the objections of the National Governors Association –has endorsed a bill to make the government

  • Short Cuts

    Halo Industries Inc. has completed the $10.3 million sale of its sales promotion agency Upshot to Equity Marketing Inc., a Los Angeles-based marketing

  • MIN Yanks Controversial List from its System

    Marketing Information Network (MIN), an online data research tool for the list brokerage community, pulled Wednesday a list of magazine subscribers from its system after receiving numerous complaints that the file was not legitimate.

  • Outlook Group Posts Earnings Increase

    Outlook Group Corp. reported net earnings of $511,000 for its fourth quarter, an increase over $58,000 for the same period last year. The direct marketing

  • Mail Stream: A Report on Incoming Direct Mail

    Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy

  • DIRECT Listline

    Sea History Magazine List Counsellors Inc. is offering this new-to-market file of 10,500 subscribers to this quarterly maritime history magazine. Selections:

  • West Marine Reports Rise in Income

    West Marine, Inc. reported net income of $15.8 million for the second quarter, an increase over $13.7 million for the same period last year. Net sales

  • MIN Yanks Controversial List from its System

    Marketing Information Network (MIN), an online data research tool for the list brokerage community, pulled Wednesday a list of magazine subscribers from its system after receiving numerous complaints that the file was not legitimate.