Chief Marketer Staff

• Online Starbucks Coupon Was a Hoax

  Consumers in Washington D.C. attempting to redeem coupons received via e-mail for a free 12-ounce Cr

• AdUmart Scratches at Potential of HDTV for DRTV

  AdUmart Interactive will debut Monday what it claims is the first DRTV spot produced in HDTV format. The two-minute DRTV spot for the Kitty Vac, a specially

• PC Connection Net Income Drops

  PC Connection Inc. reported net income of $325,000 for the second quarter, a sharp drop from $1.4 million for the same period in 2001.

• Short Cuts

  Halo Industries Inc. has completed the $10.3 million sale of its sales promotion agency Upshot to Equity Marketing Inc., a Los Angeles-based marketing

• Outlook Group Posts Earnings Increase

  Outlook Group Corp. reported net earnings of $511,000 for its fourth quarter, an increase over $58,000 for the same period last year. The direct marketing

• West Marine Reports Rise in Income

  West Marine, Inc. reported net income of $15.8 million for the second quarter, an increase over $13.7 million for the same period last year. Net sales

• Mail Stream: A Report on Incoming Direct Mail

  Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy

• Bill to Make Net Tax Moratorium Permanent Advances

  A key subcommittee of the House Judiciary Committee — over the objections of the National Governors Association –has endorsed a bill to make the government

• Victoria’s Secret Selects Clientlogic to Manage Customer Files

  Victoria’s Secret has named Clientlogic Specialists Marketing Services to manage its buyers file of millions. The date the appointment takes effect was

• MIN Yanks Controversial List from its System

  Marketing Information Network (MIN), an online data research tool for the list brokerage community, pulled Wednesday a list of magazine subscribers from its system after receiving numerous complaints that the file was not legitimate.