Victoria’s Secret has named Clientlogic Specialists Marketing Services to manage its buyers file of millions. The date the appointment takes effect was not available.
The file includes about 4.1 million 12-month-, and 2.5 million six-month catalog and Internet buyers. In addition to its well-know line of lingerie, Victoria’s Secret carries sweaters, dresses, swimsuits, leathers, denims, shoes, handbags, perfumes, hosiery, coats, linen and bedding and sportswear.
Earlier this year, Columbus, OH-based Victoria’s Secret had put its customer file out to bid after 21 years with one list management company, AZ Marketing Services, now 21st AZ Marketing, Farmingdale, NY.
Clientlogic Specialists Marketing Services is based in Weehawken, NJ.
Network
