Chief Marketer Staff

• ISCO Taps Parker Communications

  ISCO Industries has selected tapped Parker Communications Inc. to develop its new direct mail and marketing campaign. The budget was not disclosed. KPC

• Short Cuts

  iMakeNews, Newton, MA, has named Brian Cusack vice president of sales. The company, which specializes in customer acquisition through permission-based

• Live from NCDM: Ask Not for Whom the Cookie Crumbles

  It may not be direct response marketing in the purest sense, but at 1401 Arch Street, just two blocks away from the Philadelphia Convention Center where

• Catalina Marketing Sees Jump in Revenue, Income

  Catalina Marketing Corp. had first-quarter revenue of $109.1 million, up from $94.4 million in first quarter 2001. Its net income rose from $9.4 million

• Web Site Offers Tips Regarding Hispanic Marketing

  A new Web site offers hints and potential pitfalls for marketers wishing to reach the Hispanic market, which currently amounts to 36 million consumers

• AdUmart Scratches at Potential of HDTV for DRTV

  AdUmart Interactive will debut Monday what it claims is the first DRTV spot produced in HDTV format. The two-minute DRTV spot for the Kitty Vac, a specially

• DIRECT Listline

  Gracewood Groves This file of 29,684 last-12-month buyers is newly managed by Millard Group. Customers purchase fruits, vegetables, jellies, baked goods

• Publishers Clearing House Receives $29 Million in Financing

  Publishers Clearing House has received $29 million in financing from CIT Business Credit, an asset-based lender. The arrangement includes a $20 million

• Pittman Leaves AOL Time Warner, is Succeeded by Time Warner Execs

  AOL Time Warner’s Bob Pittman resigned Thursday from his position as chief operating officer. Pittman also stepped down as a director of AOL Time Warner and will leave the company after a transition period. Pittman had been with AOL before its merger with Time Warner in January 2001.

• Online Starbucks Coupon Was a Hoax

  Consumers in Washington D.C. attempting to redeem coupons received via e-mail for a free 12-ounce Cr