Chief Marketer Staff

• Federated Direct Gets a New Chief

  Federated Department Stores has named James J. Amann, a 38-year company veteran, as executive vice president of strategic initiatives. He will also head Federated Direct, the firm’s direct marketing arm.

• Live from NCDM: Cautionary Tales of CRM

  Customer relationship management (CRM) is a process, not a technology, and like any new process it will take time and money to implement properly.

• Short Cuts

  iMakeNews, Newton, MA, has named Brian Cusack vice president of sales. The company, which specializes in customer acquisition through permission-based

• Loose Cannon: Who are the Bards of DM?

  I’ve always loved refrigerator poetry kits, but a set given out by TransUnion touting its Target Marketing Database presents an interesting challenge

• Cuba Amendment Delays House Vote on Postal Funding Bill

  The House put off voting on a postal appropriations bill until later this week because an amendment about lifting the travel ban to Cuba was tacked on at the last minute.

• Catalina Marketing Sees Jump in Revenue, Income

  Catalina Marketing Corp. had first-quarter revenue of $109.1 million, up from $94.4 million in first quarter 2001. Its net income rose from $9.4 million

• Web Site Offers Tips Regarding Hispanic Marketing

  A new Web site offers hints and potential pitfalls for marketers wishing to reach the Hispanic market, which currently amounts to 36 million consumers

• AdUmart Scratches at Potential of HDTV for DRTV

  AdUmart Interactive will debut Monday what it claims is the first DRTV spot produced in HDTV format. The two-minute DRTV spot for the Kitty Vac, a specially

• Publishers Clearing House Receives $29 Million in Financing

  Publishers Clearing House has received $29 million in financing from CIT Business Credit, an asset-based lender. The arrangement includes a $20 million

• Pittman Leaves AOL Time Warner, is Succeeded by Time Warner Execs

  AOL Time Warner’s Bob Pittman resigned Thursday from his position as chief operating officer. Pittman also stepped down as a director of AOL Time Warner and will leave the company after a transition period. Pittman had been with AOL before its merger with Time Warner in January 2001.