Short Cuts

iMakeNews, Newton, MA, has named Brian Cusack vice president of sales. The company, which specializes in customer acquisition through permission-based e-newsletters, has 500 clients, including General Electric and Rubbermaid Commercial Products.

Mara Frier has joined the staff of Johnson Direct, Brookfield, WI. Her responsibilities will include general ledger maintenance, preparing financial statements and overseeing receivables and payables.