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Chief Marketer Staff

  • Live from NCDM: Cautionary Tales of CRM

    Customer relationship management (CRM) is a process, not a technology, and like any new process it will take time and money to implement properly.

  • ParadyszMatera Chosen as List Broker for REI’s Catalog File

    Recreational Equipment Inc. has chosen ParadyszMatera to be the exclusive broker of its catalog buyers file. The last-12-month buyers file has 124,733

  • Short Cuts

    iMakeNews, Newton, MA, has named Brian Cusack vice president of sales. The company, which specializes in customer acquisition through permission-based

  • New Products and Services

    M@il Integrator: Gives marketers the ability to seamlessly synchronize on-line and off-line campaigns — Solar Communications, Naperville, IL. Precision

  • Alloy Acquires MPM Holding

    Alloy Inc. has acquired MPM Holding Inc., for $48 million. MPM Holding is the parent company of Market Place Media (MPM), a promotions company serving the college, multi-cultural and military markets.

  • CADM Names Zeller Holmes Volunteer of Year

    The Chicago Association of Direct Marketing has named Bart Zeller Jr. as the 2002 recipient of the Natalie P. Holmes Volunteer of the Year award.

  • Mail Stream: A Report on Incoming Direct Mail

    Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy

  • ISCO Taps Parker Communications

    ISCO Industries has selected tapped Parker Communications Inc. to develop its new direct mail and marketing campaign. The budget was not disclosed. KPC

  • Live from NCDM: Ask Not for Whom the Cookie Crumbles

    It may not be direct response marketing in the purest sense, but at 1401 Arch Street, just two blocks away from the Philadelphia Convention Center where

  • Hewlett-Packard’s One-to-One E-mail Reaps $20 Million a Month

    Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.