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Chief Marketer Staff

  • Short Cuts

    iMakeNews, Newton, MA, has named Brian Cusack vice president of sales. The company, which specializes in customer acquisition through permission-based

  • New Products and Services

    M@il Integrator: Gives marketers the ability to seamlessly synchronize on-line and off-line campaigns — Solar Communications, Naperville, IL. Precision

  • CADM Names Zeller Holmes Volunteer of Year

    The Chicago Association of Direct Marketing has named Bart Zeller Jr. as the 2002 recipient of the Natalie P. Holmes Volunteer of the Year award.

  • Mail Stream: A Report on Incoming Direct Mail

    Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy

  • CoolSavings Mails for the First Time–to 100,000 Members

    The online coupon company CoolSavings is mailing for the first time with a 100,000 drop. The co-op direct mail piece, “Young Families” is targeted to

  • Alloy Acquires MPM Holding

    Alloy Inc. has acquired MPM Holding Inc., for $48 million. MPM Holding is the parent company of Market Place Media (MPM), a promotions company serving the college, multi-cultural and military markets.

  • Federated Direct Gets a New Chief

    Federated Department Stores has named James J. Amann, a 38-year company veteran, as executive vice president of strategic initiatives. He will also head Federated Direct, the firm’s direct marketing arm.

  • Live from NCDM: Ask Not for Whom the Cookie Crumbles

    It may not be direct response marketing in the purest sense, but at 1401 Arch Street, just two blocks away from the Philadelphia Convention Center where

  • ISCO Taps Parker Communications

    ISCO Industries has selected tapped Parker Communications Inc. to develop its new direct mail and marketing campaign. The budget was not disclosed. KPC

  • Internet Delivers Audiences as Big as TV and Magazines: Study

    The Internet delivers audiences comparable in size to television and magazines, according to a new study by DoubleClick Inc. and Cross Media Reach. On