Alloy Inc. has acquired MPM Holding Inc., for $48 million. MPM Holding is the parent company of Market Place Media (MPM), a promotions company serving the college, multi-cultural and military markets.
MPM, based in Santa Barbara, CA, is a media placement and promotions company that reaches targeted youth-oriented markets primarily through market-specific newspapers, community dailies, magazines and radio stations.
Alloy is a Generation Y-focused direct marketing and media firm media firm based in New York.
Network
