Chief Marketer Staff

• William A. Band Joins Braun Consulting

  William A. Band, a customer relationship management expert, has joined Braun Consulting as director of its marketing services group. Band had previously

• FTC Hits Telemarketers With $3 Million Fine

  A pair of telemarketers, who allegedly raked in more than $50 million over five years selling an alleged fraudulent advance-fee loan over the phone, last week agreed to pay the Federal Trade Commission $3 million to settle federal and state lawsuits against them.

• Agencies

  List Rentals on the Upswing

  A new study from Victoria James Executive Search Inc. contains some good news for the list industry. More than half of the DMers surveyed said they had

• DIRECT Listline

  Seabear Smokehouse Buyers Edith Roman Associates Inc. has won the management of this file of 10,163 last 6-month buyers from this food catalog. They are

• Pen Pals

  Discovery Communications’ Animal Planet inked a multi-platform partnership with Sanford Pens’ Paper Mate for a back-to-school campaign. Through October,

• Agencies

  HP E-mail Reaps $20 Million a Month

  Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products

• With Condiments

  H.J. Heinz Co. in June announced plans to revamp its portfolio and commit an additional $100 million to marketing this year in an effort to boost sales

• Agencies

  Web Analysis

  Did you ever wonder why the milk is always at the back of the grocery store? It’s the science of retailing in action and built from analyses of carefully

• Clarification

  An item that appeared in DIRECT Newsline July 15 was unclear about the number of subscribers available on the Internet World file, under management by

• Agencies

  Time Sues PSE

  Time Inc. has filed a multimillion-dollar lawsuit against Publishers Services Exchange (PSE) and its owner Dennis Simpson, alleging trademark infringement