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Chief Marketer Staff

  • DIRECT Listline

    E Response E Response has named MKTG Services as manager of its new postal address and e-mail database files. These permission-based lists contain the

  • Loose Cannon: Marketing Poetry, For Better or Verse

    Ask and you shall receive: Two weeks ago I presented readers with the text from a set of refrigerator word magnets TransUnion had sent out touting a new

  • MA Lawmakers OK Telemarketing DNC List Program

    Massachusetts has passed a bill authorizing the creation of a telemarketing do-not-call list program.

  • NEBS Income Up, Revenue Down In Quarter

    New England Business Service Inc. reported net income of $6.6 million for its fourth quarter, an increase over $3.6 million for the same period last year.

  • Geerlings & Wade Financial Troubles Continue

    Circulation cuts and poor response widened losses for Geerlings & Wade Inc. one month after its CEO was forced out.

  • Agencies

    Best Foot Forward

    In this time of corporate malfeasance, it’s refreshing to make note of CEOs who run good businesses and as a result have happy customers and employees.

  • Agencies

    Off the Hook

    This month, our special is a lovely selection of thoughts on telemarketing, lightly sauted in a tangy lemon butter sauce. Enjoy. ADMITTEDLY, I’m far from

  • Don’t Touch That Dial!

    If you’ve ever used a digital video recorder, you know why the technology continues to grow in popularity. DVRs such as TiVo, ReplayTV, and UltimateTV

  • Agencies

    Travelocity Takes E-mail in House

    Travelocity saved so much money bringing its e-mail program in house that the online travel site plans an acquisition program this fall designed to add

  • Agencies

    What Do Women Want? More Than This

    If I’ve said it once, I’ve said it a thousand timesand if I haven’t said it a thousand times, then by golly I will. In this new age of tandem advertising