RCI Global Vacation Network uses SAS’ Enterprise Miner data-mining software in its customer modeling work (

An item on Good neighbor Take-Ones (Direct Newsline, Jan. 19) incorrectly stated that Larry Tucker had acquired the company. Instead, Tucker simply acquired a portion of Good Neighbor.

In the April issue, we highlighted the winners of the Interactive Marketing Awards. The winning entry for the “Best Campaign Outside the U.S.” failed to include the AOR for Pepsi and Frito-Lay Canada, Toronto-based Capital C. Capital C designed all creative, in-store and Web graphic elements of the XBox 360/Be the First to Play campaign. Award recipient IC Group was supplier of Web site development and entry management.

The story, “Mailer Groups Object to Jan. 8 Rate Hike Implementation” (Direct Newsline, Nov. 15) said money from the $3.1 rate hike was specifically intended to be paid into an escrow account that would help pay for retirement and military service costs of former postal employees. While mailers hoped this money would be used for this purpose, the current Congress has not specifically earmarked this escrow account for any purpose.

ALC Data Management oversees a group of combined and enhanced Reliable/OfficeMax files (Listline, Sept. 15). Fasano and Associates manages a separate list for Reliable Home Office.

The article “Retirement Services Firm Gets Personal” (Database Marketing, May 1) neglected to mention that Financial Engines Inc. used Exstream Software’s Dialogue enterprise personalization system to target prospects.

A story on Integrated Research’s electronic marketing campaign (Direct, February) overstated the number of leads the company generated using Tech-Target’s system. While Integrated Research did create some 8,000 leads, only about 1,500 resulted from the TechTarget program.

Specialized Fundraising Services Inc., a new list brokerage and management firm based in Spartanburg, SC, has over 30 clients, including the American Diabetes Association, the Muscular Dystrophy Association and St. Jude’s Children’s Hospital.

“Early Submissions UP as Caples Extends Reach,” (Direct Newsline, Sept. 15, 2004) stated that the XXVII John Caples International Awards would feature 51 international judges. The 51 international judges are joined by 70 domestic judges.

In “PMG Questions Some Commission Proposals Before Panel” (Direct Newsline, Nov. 6), the fifth paragraph should have read “Last April, Congress passed legislation that changed the formula used to calculate the postal service’s obligations to the Civil Service Retirement System fund, saving it at least $2.9 billion this fiscal year and $2.6 billion in fiscal 2004.

FlixTixOnline.com

The selections were not stated when an item for this list was published [Direct Listline, July 31, 2003]. The selections for the FlixTixOnline file include age, gender and state/SCF/ZIP. The file is new to the market and has been managed by Millard Group Inc., since July 1.
Contact: Millard Group Inc., Nancy Christensen at 603-924-9262, ext. 2439 or [email protected]

The sample ROI equation on p. 44 of the July cover story should read $500,000, not $500 million. Pam Batalis is co-chair of the ROI subcommittee for the PMA’s Event Marketing Council.

An item in the March 15 Direct Listline about M&Ms World Catalog Buyers file, managed by Estee Marketing Group Inc., should have included the following selections: last six- and 12-month buyers, $50-plus and $75-plus buyers, gift buyers, gender, and state/SCF/ZIP.

In a story appearing in PROMO January 2003, Pollard Banknote Limited of Winnipeg, Manitoba, was identified in the sidebar as a printing company that has picked up business from sweepstakes promotion companies burned by less security-conscious printers. There was no intention in the main story to indicate otherwise.

In addition, there were two reporting errors in the story: The company’s variable imager runs at 800 feet per minute, not 18,000; and Winnipeg is not in the province of Alberta.

(Re: Trans Cosmos to Buy Stake in DoubleClick Japan, DIRECT Newsline, Nov. 26). DoubleClick Japan has annual revenues of 3.25 billion Japanese Yen.

Re: MKTG Services Reports Profitable First Quarter, DIRECT Newsline Nov. 14, 2002. MKTG Services Inc. reported net income of $157,706 for the first quarter, compared with a net loss of $10.3 million during the 2001 quarter. The net income included a gain of $965,486 related to the positive settlement of a lawsuit against General Electrical Capital Corp. The quarter ended Sept. 30.

Hogan & Associates initially developed the Butler Roof Group marketing program profiled recently in DIRECT (Web-Based Program Boosts Response,

An item that appeared in DIRECT Newsline July 15 was unclear about the number of subscribers available on the Internet World file, under management by Edith Roman Associates Inc. The number of active subscribers is 200,000. In addition, the file also includes 107,000 expires.

A story about SpeechWorks’ lead-generation campaign (

Due to an inadvertent omission, the privacy roundtable featured in our Nov. 1 issue may have incorrectly led readers to believe that Experian offers lists of one. Experian’s Marty Abrams says,

An article that appeared on Aug. 28, “Massive Ad Campaign Planned to Avoid Internet Government Regulation” should have been attributed to the Denver Post Business Online.

The submission forms for the upcoming John Caples International Awards have not yet been posted on the organization’s Web site (http://www.caples.org). Plans call for the site to be updated with the paperwork necessary in approximately two weeks.

As reported in yesterday’s DIRECT Newsline, MSGI Direct, New York, is now serving as one of the managers of credit card lists for various segments of the 28 million name Alliance Data Corp. files. Other segments are being managed by RMI Direct Marketing in Danbury, CT and List Services Corp. in Bethel, CT.

An item in Monday’s DIRECT Newsline misstated that Rapp Collins was part of DDB. Both agencies are owned by Omnicom Group.

An article in Friday’s Newsline (Feb. 18, 2000): USPS Expects Drop in Advertising Mail Between 2003 and 2008 should have stated that the General Accounting Office used figures supplied by the USPS to project that $17 billion of the postal service’s annual revenue would be jeopardized by electronic diversion.

In addition, it was the Postal Rate Commission Chairman Ed Gleiman, not the GAO, which predicted that increases in other mail classes would offset any losses stemming from a projected 25% decline in first class mail volume and revenue.

Worldata, Boca Raton, FL, has won all of the Windows NT Magazine files, soon to renamed Windows 2000 Magazine. The magazine, published by Duke Communications International, details the latest software, hardware and peripherals for Microsoft’s most advanced operating systems. The file names 266,246 subscribers. For more information call Worldata at 561-393-8200.

An item in the Nov. 9th Newsline stating that Carol Wright’s Whole Health program was a new cooperative mailing was incorrect. Instead, Whole Health is the name of a booklet promoting health-related products that will be inserted into 12 million of Carol Wright’s approximately 20 million mail packages.

An article in yesterday’s DIRECT Newsline stated that American Family Publisher’s file is not on the market. While the magazine subscriber names are not on the market, the company’s book and merchandise names are available under the name American Family Bookshelf. The file is managed by Uni-Mail List Management, New York.

A Sept. 1 story on DIRECT Newsline stated that Steve Smith, former head of consumer list brokerage for DMI, had departed from the company. Company executives clarified that Smith was let go because of the restructuring at DMI. “He had done a really good job and was offered other jobs in the company, which he didn’t accept,” said Dave Florence, CEO of DMI.