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Chief Marketer Staff

  • Kmart to Debut La Vida Magazine

    Kmart Corp. is launching a magazine for Hispanics with an initial distribution of 1 million issues per month. La Vida is an entertainment and lifestyle

  • DMA’s Nonprofit Federation Names New Executive Director

    The Direct Marketing Association’s Nonprofit Federation has appointed Xenia Boone as its executive director. Boone will oversee operations in relation

  • CMGI Cancels Engage’s Debt of $60 Million

    CMGI has cancelled $60 million of debt owed to it by Engage Inc. and transferred all of its holdings of Engage securities back to Engage for retirement.

  • Geerlings & Wade Not Meeting NASDAQ Marketplace Rule

    Geerlings & Wade have been notified by Nasdaq that its stock may be delisted for noncompliance with a marketplace rule. The company’s common stock has closed below the minimum $1 per share requirement for continued listing on the NASDAQ SmallCap, the company said in a statement.

  • Mail Stream: A Report on Incoming Direct Mail

    Barneys New York While using celebrities as models is nothing new, upscale clothier Barneys has taken an innovative approach with its latest catalog titled

  • AOL Reduces Financial Outlook

    America Online’s outlook has been reduced by parent AOL Time Warner citing continued weakness in online advertising. Full-year revenues for advertising

  • Peter Heffring Resigns from NCR’s CRM Division

    Peter Heffring, president of NCR’s Teradata CRM division, resigned Aug. 30 to pursue personal interests. Heffring’s position will be eliminated. Gonzalo

  • Snoopy Parent Revives Garfield Catalog

    (Catalog Age)–Concepts Direct has relaunched the Garfield Stuff catalog of gifts and accessories inspired by the cartoon cat. Earlier this summer, the

  • Catalog Circ Cuts Slash Delia’s Direct Sales

    A 14% reduction in catalog circulation took 22% of Delia’ Corp.’s direct revenue. New store openings caused the young women’s apparel and merchandise

  • DIRECT Listline

    Archaeology Magazine Subscribers This file of 189,670 subscribers is now under List Services Corp.’s management. The list consists of affluent readers