Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Barneys New York While using celebrities as models is nothing new, upscale clothier Barneys has taken an innovative approach with its latest catalog titled

• AOL Reduces Financial Outlook

  America Online’s outlook has been reduced by parent AOL Time Warner citing continued weakness in online advertising. Full-year revenues for advertising

• Snoopy Parent Revives Garfield Catalog

  (Catalog Age)–Concepts Direct has relaunched the Garfield Stuff catalog of gifts and accessories inspired by the cartoon cat. Earlier this summer, the

• Euniverse Buys ResponseBase

  eUniverse has acquired online marketing company ResponseBase LLC in an all cash deal. The interactive entertainment network said it plans to retain all of ResponseBase’s 24 employees including senior management.

• Kmart to Debut La Vida Magazine

  Kmart Corp. is launching a magazine for Hispanics with an initial distribution of 1 million issues per month. La Vida is an entertainment and lifestyle

• CMGI Cancels Engage’s Debt of $60 Million

  CMGI has cancelled $60 million of debt owed to it by Engage Inc. and transferred all of its holdings of Engage securities back to Engage for retirement.

• DMA’s Nonprofit Federation Names New Executive Director

  The Direct Marketing Association’s Nonprofit Federation has appointed Xenia Boone as its executive director. Boone will oversee operations in relation

• Geerlings & Wade Not Meeting NASDAQ Marketplace Rule

  Geerlings & Wade have been notified by Nasdaq that its stock may be delisted for noncompliance with a marketplace rule. The company’s common stock has closed below the minimum $1 per share requirement for continued listing on the NASDAQ SmallCap, the company said in a statement.

• Amazon.com Features Office Depot Products

  Amazon.com has launched an office products section as part of its online retail offerings. The new section, http://www.amazon.com/office showcases more

• J. Crew Direct Sales Offset Same Store Revenue Slip

  Direct sales for J. Crew Group Inc. increased 1.5% during the company