(Catalog Age)–Concepts Direct has relaunched the Garfield Stuff catalog of gifts and accessories inspired by the cartoon cat.
Earlier this summer, the multititle mailer struck an agreement with licensing studio Paws to produce and manage the catalog. Paws owns the Garfield trademark and created Garfield Stuff in 1998. It halted catalog mailings last fall.
No stranger to cartoon catalogs, Concepts Direct also mails Snoopy’s Etc., stationery catalog Colorful Images, gift books Linda Anderson, Linda Anderson’s Collectibles, and Music Stand.
“We’ve developed an expertise for handling characters, so adding another cute, lovable character made [the deal] sensible,” Concepts Direct president Phil Wiland said.
The new Garfield Stuff catalog began mailing in July.
“We’ve freshened up the creative and brought the merchandise up to date,” Wiland says.
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