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Chief Marketer Staff

  • HERSHEY PURCHASE MELTS IN WRIGLEY’S HANDS

    Hershey Foods Corp. apparently has abandoned any plans for a sale. Hershey rejected a last-minute, $12.5 billion offer from Wm. Wrigley Jr. Co. that included

  • New Products and Services

    GProof: Software that provides third-party confirmation that an e-mail was sent, received and accepted at a proven date and time. Also can be used for

  • DIRECT Listline

    Travel and Golf New selects are available for the Travel and Golf file. There are 12,680 last-12-month golfers for $90/M; 149,655 last-six-month golfers

  • Lillian Vernon 2nd-Quarter Revenue Flat, Loss Increases

    Lillian Vernon Corp. reported revenue for the second quarter 2003 of $36.1 million. This compares with $36.8 million last year. The net loss for the quarter,

  • Short Cuts

    Computer maker HP has made an agreement with Washington, D.C.-based Small Business Development Centers to distribute technology products through ASBDC’s

  • Microsoft, infoUSA Jointly Offer Customer Leads

    Microsoft will offer both business and consumer leads through its bCentral Web site (http://www.bcentral.com). BCentral will offer 24 customer leads free

  • Google Launches Automated News Service

    Internet search engine Google launched a new site on Monday for searching news from 4,000 English-language sources. Featuring an international cacophony

  • Lester Wunderman to Speak at HVDMA Event

    The father of direct marketing, Lester Wunderman, will be the featured guest speaker at the Hudson Valley Direct Marketing Association luncheon in November.

  • Letters to the Editor

    (Re: Loose Cannon: Will DM Play on Main Street? DIRECT Newsline, Sept. 23) Good comments. One aspect of the equation is missing. Finding a sales force

  • USPS Scuttles Eight Irradiation Machines

    The U.S. Postal Service has halted testing eight electron-beam devices designed to kill anthrax bacteria and other harmful biological agents in the mail in favor of two high-powered X-ray machines it feels can better detect the agents.