Chief Marketer Staff

• Be Free Launches Resource for Affiliate Partners

  ValueClick Inc. subsidiary Be Free has launched Partner Gateway, a new service to help affiliate partners do business with Be Free online merchants. According

• Online Banking Projected to Grow 23.3%

  Online banking is projected to grow 23.3% this year, according to a new report from eMarketer. The report, Interactive Banking: Integrating Online into

• TOYOTA 4RUNNER TAKES ON MT. EVEREST

  Toyota is borrowing the rugged spirit of Mt. Everest to launch its 2003 4Runner (arriving in dealerships Oct. 15). Torrance, CA-based Toyota has partnered

• PHILIP MORRIS BOOSTS PROMO SPENDING

  Philip Morris Cos. will boost U.S. marketing spending to about $600 million to $650 million for the fourth quarter to stem share losses. The company last

• DIRECT Listline

  Business Executives These 554,998 executives in privately held and publicly traded companies have authority to specify products and services, as well

• Isley Rejoins Direct Media

  Susan Isley has rejoined Direct Media Inc. as senior account executive, consumer brokerage division. Most recently, Isley served as senior circulation

• Carnaby.com to Purchase Controlling Interest in Zenith Technology

  Online auction site Carnaby.com has entered into an agreement to purchase the controlling interest in Zenith Technology Inc. from telecommunications provider

• McSCANDAL RINGLEADER TESTIFIES

  Jerome Jacobson, the former Simon Marketing security director whose embezzlement ring stole $20 million worth of McDonald’s Monopoly game pieces, testified

• Digital

  Return on Investment

  With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

• Agencies

  The Gift Wrap Edge

  First it was the turquoise boxes. If you were going to give a gift that would impress, it had to be in that immediately identifiable turquoise box with