First it was the turquoise boxes. If you were going to give a gift that would impress, it had to be in that immediately identifiable turquoise box with the satiny ribbon. So virtually all our gifts, personal and business, were ordered from Tiffany’s.
But then we spotted the little spoon on the Williams-Sonoma gift wrap. A gift with a gift! So gifts that were meant to impress (and which ones aren’t) had to be wrapped in the distinctive Williams-Sonoma packaging.
Before you knew it, along came RedEnvelope. Now we could have distinctively impressive packaging and the
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