Chief Marketer Staff

• Reader’s Digest Forms Alliance with GE Financial

  Reader

• DIRECT Listline

  Semiconductor Magazine Semiconductor Equipment and Materials International is offering its Semiconductor magazine subscriber list. These readers are high-level

• Digital

  Pros and Cons of Overture’s Auto Bidding

  In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis

• Former VP Charges MeritDirect with Unlawful Dismissal

  A former senior vice president at MeritDirect has filed an arbitration claim alleging that the list management-brokerage firm dismissed him without cause, is withholding compensation and has slandered his name.

• Digital

  Opinion: FTC’s Focus on Paid Search Engine Disclosure: Golden Moment or Missed Opportunity?

  The Federal Trade Commission

• Agencies

  Hang It Up

  Bad practices have turned outbound telemarketing from an effective DM vehicle into a monstrous mass medium

• Lester Wunderman to Speak at HVDMA Event

  The father of direct marketing, Lester Wunderman, will be the featured guest speaker at the Hudson Valley Direct Marketing Association luncheon next week.

• Econometrics Rebuilds Board, Hires New CEO

  Econometrics Inc., the CRM/database services company, has a new chairman and a new CEO. Founder Robert McGuire, who was sued by the firm earlier this

• Avenue A Settles Privacy Actions

  Avenue A, Inc. has agreed to place 100 million banner ads and pay up to $925,000 in legal fees as part of a settlement of several privacy lawsuits. The

• Work-At-Home Operator Settles with FTC

  National Crafters Corp. and its owner Thomas F. Diaz Jr. have settled Federal Trade Commission charges that they misled consumers with a work-at-home